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The Book v The E-Book

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The death of the book is upon us, apparently…again. The book has been in grave danger so many times it must feel somewhat persecuted, perhaps we should consider the book to be more resilient than we give it credit for  However so, the relatively new phenomena of e-books and the success of Amazon’s Kindle is throwing the world of publishing and reading into a whole new age of controversy and turmoil.

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Death, sex and copyright

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My friend died at the start of the year. He was found in a hotel room a few days before his 42nd birthday. It was a big shock. We’d worked together for a number of years and although our paths had strayed a couple of years back, we still spoke from time to time.

So there was a lot of sadness when I learnt of his death. It seemed such a shame. More so to the many people that were closer to him than me, and no doubt to his close family and father who a year earlier had seen his wife, my friend’s mum, pass away due to illness.

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Pun-don Calling

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In Hollywood they say ‘there’s no business like show business’. If Snoop Dogg is correct, in the hood they say  ’there’s no business like ho business’ and after last week this guy *thumbs pointing to chest* says ‘there’s no business like fo(rk truck direct) business’.

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TB Marketing does Sport Relief

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I have finally done my bit for charity, and what a bit it was…£105 raised!

When I heard about the Sport Relief mile I thought it would be a fantastic opportunity to set myself a challenge and so I did, I entered the 3 mile run at Balby Carr.

TB Marketing got the sponsorship rolling and not only sponsored me they also supplied my Sport Relief Kit for the day with a little advertising for them in exchange! Other sponsors followed and at present the total stands at £105, a massive thank you to TB Marketing and everyone that gave money it was an amazing feeling to know that I had raised so much for such a good cause.

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A Very Satisfying (ahem) Few Years

Avanti!

Yay! Today is my birthday, quite a big one too! Yep, thirty years old and I’m ver… sorry, what? Oh, okay, it’s bigger than that. Like most members of the big 4-0 club, I’m still in denial and the written number looks a lot bigger than the one rattling about my addled head.  That’s probably a good thing, as there’s a fairly slim chance I’ll start acting my age pretty soon (unless you count gardening, which of course, I don’t).

What with all the birthday shenanigans, the only-as-old-as-the-woman-you-feel –type clichés; the ‘I need to go home for a nap’ jokes (actually, not a joke) and losing my train of thought at precisely the wrong… where was I going with this… anyway, it’s natural to reflect on some of the top stuff we’ve done over the years.

In the past I’ve been involved in some great projects – Tomorrow’s World, National Superdome, Paul Eyre… but if I told you too much about them, I’d probably end up getting sued. Again. So here’s Birthday Beno’s guide to the Top 5 Most Satisfying Jobs by Doncaster’s finest marketing agency*.

Before we start, there’s no room for presentations, posters, mailers, exhibitions and loads of other stuff that didn’t make this list, but you can still see a shot of some of them here. Okay, here we go…

  •  Number 5: Our work for NAMTEC was simultaneously incredibly satisfying and very frustrating. Some nice design work by Pato, a bit of strategy from Beno and a lot of hard database work by our mate at Waspmedia meant this was the best confused job we ever did.
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We are (lovin’) Rushlift…

Rushlift Brochure

Getting a lot of love for our latest Rushlift work. The guys at Rushlift may like to fly under the radar from time to time, but we think they’ve got plenty to shout about, especially the swanky new brochure!

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In the likely event of a zombie apocalypse…

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It appears that it isn’t just a few avid gamers, excitable slasher fans and late-night cheese eaters that have contemplated the potential risk of a zombie apocalypse. The US assistant surgeon general, Ali Khan, posted on the government’s health and safety agency blog last year in the ‘Centres for Disease Control and Prevention’ section, on how to prepare for a Night of the Living Dead scenario in your own town. However, Khan offers no advice on how best to fight off the Zombie hordes – chainsaw? Shotgun? Or even a cricket bat, popular with Shaun of the Dead enthusiasts I’m sure. Instead he recommends preparing a survival strategy ‘to get you through the first couple of days before you can locate a zombie-free refugee camp’. Pfft, booooooorring. So, here’s the deal: we are going to explore survival techniques in the event of a zombie outbreak, firearms vs melee weapons, where to set up camp and how to stay alive whilst kickin’ ass and crackin’ skulls. You may laugh now, but when it happens you’ll be happy you read this, and that we at TB Marketing have prepared you for such an event – it could save your life.

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@Social Media; making business well, social.

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In the first of TB Marketing’s debates, Ben argues FOR the use of social media by businesses…

In a society where Facebook reigns, where nothing is confirmed unless ’tweeted’ and professional bloggers earn more money than many businessmen, it is a wonder that people still question the power of social media.

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Hi I’m Richard Branson…

It’s definitely a love hate relationship between me and Virgin.

I’m loving the brand with its glam attitude and ultra-cool look, but the boss creeps me out!

However, I do like the latest Virgin Media ad featuring the fastest man on PLANET EARTH Mr Usain Bolt!… Do ya get it?…. Do ya get why they used him? Great bit of sporting endorsement in an Olympic year and some great writing to get the most out of someone who may be awesome at running in a straight line but is probably not exactly a great actor….oh yeah, and Brano’s in it too.

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Teeing off 2012

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It’s that time of year again! Two stress-tastic days culminating in 20 minutes of presenting to 100 barely-able-to-contain-their-excitement Doosan dudes!

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